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Abstract: in September 17th, "2014 China real estate enterprise brand value evaluation results conference and brand value of the real estate forum" held in Beijing. This is China Association for the real estate industry center and China real estate appraisal for fourth consecutive years to carry out this activity, China Real Estate Research Association, the meeting attracted the relevant government departments, the brand of real estate enterprises, research institutions and the media nearly 500 people attended the. As a bone and blood of the real estate industry, the Ministry of construction quality is the house of fundamental parts enterprise growth and development is closely related with the real estate enterprise. After the Chinese Real Estate Research Council, China real estate association center and the China real estate research on real estate suppliers of all kinds, Hongyuan Waterproof won the "real estate brand strength 5 strong integrated service providers". The meeting Sina estate interviewed Hongyuan Waterproof general manager Jin Zhongwen.
In September 17th, the "2014 China real estate enterprise brand value evaluation results conference and brand value of the real estate forum" held in Beijing. This is the China real estate association center and the China real estate appraisal for fourth consecutive years to carry out the activities of the Chinese real estate research & conference attracted the relevant government departments, the brand of real estate enterprises, research institutions and the media nearly 500 people attended the.
As a bone and blood of the real estate industry, the Ministry of construction quality is the house of fundamental parts enterprise growth and development is closely related with the real estate enterprise. After the Chinese Real Estate Research Council, China real estate association center and the China real estate research on real estate suppliers of all kinds, Hongyuan Waterproof won the "real estate brand strength 5 strong integrated service providers". The meeting Sina estate (microblogging) interviewed Hongyuan Waterproof general manager Jin Zhongwen.
Hongyuan Waterproof general manager Jin Zhongwen
Optimization services do a good job of system solutions
The adjustment of the real estate industry trend now relatively obvious, residential turnover fell, people on the developers of housing quality requirements improve, this is a direct result of the real estate business of real estate downstream enterprisesstrict requirement, the waterproof quality is unprecedented attention. According to the survey of relevant institutions, housing leakage cause for complaint rate as high as 95%, compared with the previous 65%, the leakage situation deteriorating trend. The Real Estate Company more attention to waterproof system solutions and. In view of this, an important goal at present is to do a good job of waterproofing enterprisesinternal work, at the same time to improve the waterproof system solutions as an important agenda of the company. Prior to this, more manufacturers to sell materials,solution system now many large waterproof company pays more and more attention to the production, design, material selection, construction, services in one of the.
In terms of design Hongyuan Waterproof launched the national standard atlas -waterproof waterproof structure type, waterproof products to system interpretation of the company, in the design scheme of structure parts, combined with the needs of the market, put forward a series of waterproof products, such as: welding three propylene,root resistant polypropylene fiber. In order to meet the needs of the market, taking into account both the economy of the products is also considering the overall performance of the product, and then through the large-scale production, promote themarket.
In the aspect of construction, the construction units Hongyuan also has two twoqualification, a focus on doing tunnel bridge project, is some railway and road area;another biased in favor of the DAB, so for a long time, we have a lot of technologyaccumulation. Through the construction team Hongyuan professional company, to ensure that the performance of the play of waterproof material. This year, Hongyuanstrengthen work in the construction aspect, Hongyuan company made four waterproof workers skills training, training staff up to 500 people. Competition industry technical contest held in the last year of waterproof Association, in the technology competition in the industry has eight technical personnel to obtain "technician" of the title, theHongyuan company has two, thus it can be seen in the construction of the domestic high-end talents, Hongyuan accounted for up to 25%.
In the service aspect, to strengthen the integration of real estate, Hongyuan company set up a strategic department major, also established the application technologyservice center, custom engineering companies and local offices Hongyuan's service,to meet the needs of different people. To Wanda for example, Hongyuan company successfully completed their twenty project.
The establishment of project market brand and improve the performance of the company
In brand building, Hongyuan and Sina estate multi media conducted cooperation,improve the Hongyuan Waterproof products through interaction with the media, fromthis year, has obtained the very good effect. Customers also praise in our brand awareness on the growth of. In addition to the company's Web site, micro Bo, microletter propaganda also has increased the intensity of. Overall, this year the market situation is grim, but for Hongyuan companies is an opportunity to strengthen the real estate integration trend to set up the starting point of waterproofing industryintegration, Hongyuan Waterproof will also become one of the successful enterpriseswaterproofing industry.
For the hand, influence the establishment of engineering market brand to bring on the performance of the company Jin Zhongwen said: after establishing the engineering market brand, which has significant impact on the performance of the company, from this point of view, Hongyuan and open business direct project cooperation gradually increased, the increase in company sales accounted for the proportion, Hongyuanhope that through their own efforts, and developers more than 50%. In the aspect ofengineering market performance, growth in East China region, Hongyuan company has reached more than 50%, Sichuan and Xining rose by more than 40%, while in Southern China area is 100% or more is reached more than. From these results we can see that the Hongyuan company's strategy was very successful, we also like,through the optimization of its service, and provide more and better and better choicefor the development of enterprises. "Real estate integrated service providers strength brand 5 strong" awards, is the developer of the Hongyuan brand recognition.